# External Importer VS Content Egg VS Affiliate Egg

Our team has developed several plugins to work with affiliate programs and add products to your WordPress websites. Here's a quick comparison of all three plugins to help you select the best solution for your needs.

### External Importer Pro

* Does not require access to the API. Extracts data directly from store websites.
* Has a fixed set of [advanced parsers](https://www.keywordrush.com/ei-advanced) that can extract complete product data (attributes, description, images, reviews).
* Has generic [structured parsers](https://ei-docs.keywordrush.com/extracting-products/supported-stores) that can retrieve data from 75-85% of random eCommerce websites.
* Only works with WooCommerce. It also offers a user-friendly interface to quickly auto import to WooCommerce. 
* Can import both individual products by URL and products from listing pages.
* Offers auto import, which can import new products from listing pages to your website.
* Is the best choice for creating niche **affiliate catalogs on WooCommerce**.
* Offers AI features to craft unique product content.

### Content Egg Pro

* Works via official Product APIs and has a large number of modules for [various affiliate networks](https://www.keywordrush.com/contentegg#supported-modules).
* Requires you to search for products by keyword.
* Has modules to add additional relevant content (images, videos, news, etc.).
* Can handle CSV and XML feeds.
* Offers autoblogging based on keywords.
* Can synchronize with WooCommerce. 
* Lets you add many products to one post.
* Allows you to display products via shortcodes. It also includes various display templates.
* It's the best choice for **product review blogs, price comparison websites**, daily deals websites.

### Affiliate Egg Pro

* Works as a web parser; no API access required.
* Has a fixed set of [supported stores](https://www.keywordrush.com/ae-shops).
* Extracts products by product direct URL or listing URLs.
* Doesn't support WooCommerce (possible via [integration with Content Egg](https://ce-docs.keywordrush.com/integrations/affiliateeggintegration)).
* Lets you **Affiliate Egg parsers as separate modules for the Content Egg plugin**.
* The best choice is to embed product blocks in a blogpost and as a data source for the Content Egg plugin (to support stores without an API). 

### Integration of Three Plugins

Many clients use the following scenario to effectively create websites:

1. **External Importer**: Quickly initialize a WooCommerce catalog, including an image gallery, specifications, and a unique description/short description using AI functions. Note that for full product data such as specifications and galleries, a [custom parser](https://ei-docs.keywordrush.com/extracting-products/custom-advanced-parsers) may be required.
2. **Content Egg**: Add price comparison blocks.
3. **Affiliate Egg**: [Connect custom AE parsers](https://ce-docs.keywordrush.com/modules/affiliate-egg-integration) for your merchants as separate Content Egg modules, especially if not all the merchants you need are supported by Content Egg by default.