External Importer VS Content Egg VS Affiliate Egg
External Importer, Content Egg, and Affiliate Egg all add affiliate products to WordPress — but they differ on two things: where the products go (a WooCommerce catalog or blog posts) and how they get the data (an official API, or by reading the store's own pages). This page helps you pick the right one.
At a glance
Where products go
WooCommerce products
Blog posts (blocks/shortcodes); can sync to WooCommerce
Blog posts (blocks/shortcodes)
How it gets data
Web parser — no API
Official APIs + CSV/XML feeds
Web parser — no API
Finding products
Product & listing URLs
Keyword search
Product & listing URLs
Store coverage
Almost any store; full product data from advanced parsers on popular ones
Merchants with a module or feed
Almost any store; a custom parser for richer data or tricky stores
Best for
Niche WooCommerce affiliate catalogs
Review blogs, price-comparison & deals sites
Product blocks in posts; data source for Content Egg
Which should you use?
External Importer — you're building a WooCommerce catalog of affiliate products.
Content Egg — you're writing posts or reviews and want keyword search, price comparison, and official APIs/feeds across many networks.
Affiliate Egg — you want product blocks in posts from stores that have no API or feed — and to feed those stores into Content Egg.
They aren't mutually exclusive — many sites run two or all three together (see Using them together).
The three plugins in detail
External Importer Pro
Does not require access to the API. Extracts data directly from store websites.
Has a fixed set of advanced parsers that can extract complete product data (attributes, description, images, reviews).
Has generic structured parsers that can retrieve data from 75-85% of random eCommerce websites.
Only works with WooCommerce. It also offers a user-friendly interface to quickly auto import to WooCommerce.
Can import both individual products by URL and products from listing pages.
Offers auto import, which can import new products from listing pages to your website.
Is the best choice for creating niche affiliate catalogs on WooCommerce.
Offers AI features to craft unique product content.
Content Egg Pro
Works via official Product APIs and has a large number of modules for various affiliate networks.
Requires you to search for products by keyword.
Has modules to add additional relevant content (images, videos, news, etc.).
Can handle CSV and XML feeds.
Offers autoblogging based on keywords.
Can synchronize with WooCommerce.
Lets you add many products to one post.
Allows you to display products via shortcodes. It also includes various display templates.
It's the best choice for product review blogs, price comparison websites, daily deals websites.
Affiliate Egg Pro
Works as a web parser; no API access required.
Reads almost any online store — no fixed list of supported shops; some stores may need a custom parser.
Extracts products by product direct URL or listing URLs.
Doesn't support WooCommerce (possible via integration with Content Egg).
Lets you connect Affiliate Egg stores as separate modules in the Content Egg plugin.
The best choice is to embed product blocks in a blogpost and as a data source for the Content Egg plugin (to support stores without an API).
Using them together
Many clients combine the plugins to build a site more effectively:
External Importer: Quickly initialize a WooCommerce catalog, including an image gallery, specifications, and a unique description/short description using AI functions. Note that for full product data such as specifications and galleries, a custom parser may be required.
Content Egg: Add price comparison blocks.
Affiliate Egg: Connect your merchants as separate Content Egg modules with Affiliate Egg — by domain, adding a custom parser only if a store needs one — especially when Content Egg doesn't support a merchant by default.
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